Discovery & Strategy
Before we write a single line of code, we get to know your business. This phase is what separates a site that just exists from one that actually converts visitors into customers.
What's included
- ✓ 30-minute kickoff call to understand your goals, customers, and competitors
- ✓ Identify your top 2–3 conversion goals (calls, form fills, bookings)
- ✓ Review your market: who's searching for you and what they expect to see
- ✓ Outline a content plan: what sections, what messaging, what call-to-action
- ✓ Agree on tone and style before any design begins — no surprises
Most agencies skip this step and hand you a generic template. We don't. Every decision we make is rooted in what will actually work for your specific business and market.